To say that I have not written in a while is to understate the obvious. (How do you understate the obvious? Simple. As in the first sentence, you say something that does not need to be said and then you say it in the blandest, most boring way possible using the barest, least evocative terms, thereby pissing people off--at least, those who have enough time to be annoyed by such a simple, innocuous thing as an understatement).
It doesn't mean I have not eaten, or enjoyed eating, in all this time. It means, simply, that I have not found anything to write about since 2 months ago. I could have written about the time a couple of weeks back when I ate champorado (chocolate rice porridge) and fried tilapia while watching Trillanes and company mount Oakwood 2: Not Quite A Siege, Very Much A Blunder at the Manila Pen. But, really, what was there to write about other than it was the first time in a long time that I had eaten this not-so-strange combination? Or that the original combination actually calls for tuyo or daing (dried fish) but simple fried fish worked just as well? Seemed too prosaic, too dull, to write about, and frankly, I've had so much on my plate that I couldn't really muster the needed panache to make champorado and tilapia seem like the most exciting meal since red snapper in marsala sauce with creamy mashed potatoes. I could have written about how I ate it with my heart in my throat, eyes glued to the TV, fearing the worst for my country. But I can only lie so much. The truth was, Oakwood 2 was just another day in my life and that champorado-tilapia combo just another meal.
Alas, I feared I have become, like many Filipinos, apathetic. Which--again with the stating of the obvious--is not good. Definitely something to rail against. So when I read Mareng Winnie Monsod's Inquirer column yesterday (which can be found here... http://opinion.inquirer.net/inquireropinion/columns/view/20071215-106987/Shameful!)... part of me wanted to do something, to respond in my own way, in any way, to the injustice done to the Sumilao Farmers. To share my solidarity in the way that I can. What way, though? What to do, I thought.
Aha! The answer seemed simple enough. I decided to boycott San Miguel CorpoRAPEtion because SMC is the huge-ass company that's basically using the farmers' lands as a piggery. (I urge you to check out the Winnie Monsod column as well as other news articles about this so you can be informed about the DAR rules that have been flouted in this particular case. And, ahem, also so that you can make up your own mind.).
Boycott San Miguel. Seemed pretty simple. It's not like I drink beer so San Miguel Beer, Lite or otherwise, won't even be an issue. We use Datu Puti vinegar at home so the San Mig vinegar's not going to hold a candle there. I drink Nescafe so San Mig coffee's out too. Easy-peasy, right?
Not quite.
The second I told my sister I was planning to boycott San Miguel products, she said, "Di ba ang Purefoods San Miguel?"
Picture me with my lardy ass flat on the floor. I'm no Gandhi. Obviously.
These are the bricks that make up the San Miguel wall I am up against: no more Purefoods corned beef. Purefoods Tender Juicy Hotdogs are out. This Christmas, Purefoods Fiesta Ham won't be an option. No more Purefoods "Ma-Ling" or chorizo de bilbao. And this is just the Purefoods label. Additional research has informed me that SMC also holds the Magnolia, Monterey, Gusto, and Dari-Creme labels, among others.
As you can see, I am a Greek outside the impregnable walls of Troy. This, of course, is just a fancy way of saying I am well and truly f--ked. If you've read enough of this blog, you would know how much I love processed foods. You would also know that I invariably turn to Purefoods for my canned goods cravings. To boycott SMC products is to boycott some of the foods I love to eat. The question is can I do it? Can I give up, even for a time, some of these wants in a show of solidarity?
But when I think about it some more, I realize that maybe I don't need to give up eating canned goods and processed foods. I just have to switch labels, so to speak. The challenge, I suppose, is not so much to destroy the wall but find a way around it or, to be accurate to myth, through it. The challenge is to make my own Trojan horse.
If this boycott is to push through with success, then I must be resourceful and look for viable alternatives to the aforementioned products. Already I have some in mind...
Argentina Gold label Corned Beef -- this is a great alternative to Purefoods corned beef. We actually switched to this already, so I already know that it tastes just like Purefoods corned beef but is several pesos cheaper.
CDO or Swift Hotdogs -- I really have brand loyalty where Tender Juicy hotdogs are concerned, so while I acknowledge that CDO and Swift have their own hotdogs, I think I (and also my sister) would rather just go for CDO's chicken longganisa as an alternative.
Specialty Hams -- maybe for this Christmas, it's about time my family tried something different. I've been thinking about trying those specialty hams like Majestic Ham anyway. Now's probably the best time to do so.
Fat & Thin Chorizo de Bilbao -- if and when I crave chorizo de bilbao, I might as well go for the more authentic tasting.
Arce Dairy -- great ice cream. Mura pa. Buh-bye, Magnolia.
Eden Cheese -- better low-end cheese than Daily Quezo anyway so, again, this shouldn't be a problem.
Wet Market meats -- we buy our meats at the wet markets so we don't have to go Monterey or anything.
Anchor Butter -- this is actually more expensive than Dari Creme and also Star Margarine. It's the same range as Magnolia Gold label. Maybe we don't need to do butter too much? I might just go with our usual which is Simply Canola Oil (the cheapest I've seen so far) for frying, Bertoli Olive Oil every now and then for pastas, and Top Choice Sesame Oil for Asian-style cooking.
Obviously, it's not a comprehensive list. But it makes me feel good about my decision to list things because then I realize I do have options still. And it won't be too hard to boycott SMC.
So yeah, this is what I'm writing about. My own personal boycott for my own personal reasons.
I am fully aware that SMC cares shit-all about what individual consumers such as myself do. I'm also aware that I might be going on the assumption that other corporations are stellar in the way they do business. So what do I do if, say, the makers of Argentina Gold label Corned Beef turn out be just as greedy?
Well, hoss, ah reckon ah bettah corn mah own beef.
Showing posts with label Purefoods. Show all posts
Showing posts with label Purefoods. Show all posts
Sunday, December 16, 2007
Wednesday, March 14, 2007
I'm Not A Purefoods Chicken Nugget...
But, being a true 90s kid, I sang along to this hit commercial jingle. I remember this song now because, well, my sister asked me if I still remember the words to it. I did. So, we sang. And that reminded me how much I loved that song. It was a true anthem as commercial jingles go, that and the Nano-Nano* song. But while the Nano-Nano song was pure J-pop, senseless and effervescent, the Chicken Nuggets song derived its ethos from… grunge. Yes, grunge. As in Smells Like Teenage Spirit, Jeremy (spoke in class today—those who grew up to this song know that you can’t say the title without plunging into the whole chorus. You can’t just say, “My favorite Pearl Jam song is Jeremy.” You say, “My favorite Pearl Jam song is Jeremy… spoke in cla-a-ass toda-aayy!!!” you end up bellowing like Eddie Vedder. Try it.), Spoonman, and Would. Ah, grunge. The movement I never really followed, being still hung up on 80s metal and loving Britpop, until Jerry Cantrell, Alice In Chains guitarist and my personal rock god, caught my fancy.
But back to the theory, that the Chicken Nuggets jingle reflected grunge philosophy. This is, admittedly, a controversial statement. Well, assuming, of course, that enough people who: 1) are 90s kids; and 2) loved grunge; and 3) know this song; 4) will actually read this post; 5) have enough time to form an opinion about commercial jingles vis-à-vis movements in rock music; and 6) be inclined to do so. Whew! I seem to have made a whole load of assumptions there. If this were a dissertation, I’d probably flunk defense.
Anyway, to study the Nuggets-Grunge connection, consider these words…
It's not easy to be a nugget
You look like all nuggets do
They don’t know what really matters is what’s inside of you
I’m a Purefoods Chicken Nugget
More chicken under my shell
A chunky, juicy, chicken delight
In every nugget bite.
The line, “I’m a Purefoods Chicken Nugget,” is a defiant assertion of identity and individuality, kind of like “I’m the man in a box” (AIC, 1990). The first three lines are angst-filled, an existential lament for the sorry fact of form superseding substance (check out the video for Soundgarden’s Black Hole Sun), with reference to a disembodied force, They, that demands conformity and shuns uniqueness. Uniqueness, you may recall, was something all grungers either aspired to or already fancied themselves as having. To be set apart, to exist outside the mainstream… and sell millions doing so. The last four lines, at first glance, seem too cheerful and optimistic, too self-assured to be grunge. But I prefer to see them as a credible exercise in irony and tongue-in-cheek humor. What’s grunge about that, you ask? Was Kurt Cobain ever tongue-in-cheek? Were Alice in Chains ever light-hearted? Did Eddie Vedder ever laugh? Yes, yes, and… hmm… maybe not. For tongue-in-cheek Nirvana, check out In Bloom. For light-hearted AIC, there’s an audio file out there of Jerry Cantrell and Sean Kinney doing a brilliant rendition of Disco Inferno. They laugh at the end of it. As for Eddie Vedder laughing… Ah, I confess I’m not quite sure. Not that I’m an expert on the guy. All I remember about him was watching PJ receive an MTV award and, in lieu of a thank you speech, Eddie ranting about how phony awards are. So forgive me if I think the guy’s way too serious.
That’s the theory. It’s not much. It probably won’t stand up to rigorous hypothesis-testing. Oh, let’s face it. It won’t even get past first reading. No one’s going to award me a Doctor of Arts or a Ph.D. for this one.
Hmm, maybe a Master’s.
* Nano, nano, nano, nano…
Oh, Nano-Nano, you make me happy
I really love what you do to me
Sweet, sour, and salty
Nano-nano, nananano,
Nano-nano!
But back to the theory, that the Chicken Nuggets jingle reflected grunge philosophy. This is, admittedly, a controversial statement. Well, assuming, of course, that enough people who: 1) are 90s kids; and 2) loved grunge; and 3) know this song; 4) will actually read this post; 5) have enough time to form an opinion about commercial jingles vis-à-vis movements in rock music; and 6) be inclined to do so. Whew! I seem to have made a whole load of assumptions there. If this were a dissertation, I’d probably flunk defense.
Anyway, to study the Nuggets-Grunge connection, consider these words…
It's not easy to be a nugget
You look like all nuggets do
They don’t know what really matters is what’s inside of you
I’m a Purefoods Chicken Nugget
More chicken under my shell
A chunky, juicy, chicken delight
In every nugget bite.
The line, “I’m a Purefoods Chicken Nugget,” is a defiant assertion of identity and individuality, kind of like “I’m the man in a box” (AIC, 1990). The first three lines are angst-filled, an existential lament for the sorry fact of form superseding substance (check out the video for Soundgarden’s Black Hole Sun), with reference to a disembodied force, They, that demands conformity and shuns uniqueness. Uniqueness, you may recall, was something all grungers either aspired to or already fancied themselves as having. To be set apart, to exist outside the mainstream… and sell millions doing so. The last four lines, at first glance, seem too cheerful and optimistic, too self-assured to be grunge. But I prefer to see them as a credible exercise in irony and tongue-in-cheek humor. What’s grunge about that, you ask? Was Kurt Cobain ever tongue-in-cheek? Were Alice in Chains ever light-hearted? Did Eddie Vedder ever laugh? Yes, yes, and… hmm… maybe not. For tongue-in-cheek Nirvana, check out In Bloom. For light-hearted AIC, there’s an audio file out there of Jerry Cantrell and Sean Kinney doing a brilliant rendition of Disco Inferno. They laugh at the end of it. As for Eddie Vedder laughing… Ah, I confess I’m not quite sure. Not that I’m an expert on the guy. All I remember about him was watching PJ receive an MTV award and, in lieu of a thank you speech, Eddie ranting about how phony awards are. So forgive me if I think the guy’s way too serious.
That’s the theory. It’s not much. It probably won’t stand up to rigorous hypothesis-testing. Oh, let’s face it. It won’t even get past first reading. No one’s going to award me a Doctor of Arts or a Ph.D. for this one.
Hmm, maybe a Master’s.
* Nano, nano, nano, nano…
Oh, Nano-Nano, you make me happy
I really love what you do to me
Sweet, sour, and salty
Nano-nano, nananano,
Nano-nano!
Wednesday, January 03, 2007
The Post Mortem on Purefoods Christmas Ham
What's wrong with Purefoods' hams? That's all I can say. Well, obviously, that's not all I can and will say. In fact, I just said more. The point is, Purefoods' hams suck. Bad. My sisters and I have noticed that for the past two christmases at least, the hams we've been buying and consuming for noche buena/media noche--oh, who am I kidding? We open them, slice them up, and eat them the minute we buy them. As in right after paying, straight out of the grocery bag, and not even out of Shopwise yet... Anyway, the hams have not been up to par.
Let me preface such a criticism with a brief discussion of the Salvador Sisters' Criteria for Good Christmas Ham. First, the marbling in the meat. Any Christmas ham worth its salt must have a good proportion of fat to meat so that every slice has a nice white streak of marble at one end. Second, the sweetness factor. Great Christmas hams have a nice, thick, melting film of sugary sauce that lends a hint of sweetness to every fried slice. Sometimes, ham makers go overboard with the sweetness and sometimes, they scrimp on it. Neither is good enough for anyone, except maybe for Jesus (and that's only because everything and everyone is good enough, even precious, to him, even vile sinnahs such as yoself! Ruh-pent! Ruh-pent!).
Now, it's pretty obvious that I'm a big fan of Purefoods products, from their hotdogs to their corned beefs to their chorizo de bilbaos to their luncheon meats. And yes, we've been eating Purefoods Christmas ham every Christmas for a long time now. And for a long time, it's been good. But this Christmas, and the one before, the hams have lost a little of its charm. The fat's still there, which is obviously a good thing. But the sauce isn't as thick and syrupy as it used to be. Before, it was like candied pork. Now, it's just like regular Dak's ham with a little bit of sweet sauce to make you remember and miss how good and sweet it was before.
Still, we'll probably have Purefoods Christmas ham again next Christmas. Heck, we'd have it in the middle of the year if they sold it in June. We don't even think about going Swift's. But maybe now is a good time to think about exploring other options. Maybe we've been missing out on a whole load of goodies just 'cause we don't like Swift's corned beef. Hmm, it's definitely something to think about for the new year. Along with other important things like world peace, of course.
Let me preface such a criticism with a brief discussion of the Salvador Sisters' Criteria for Good Christmas Ham. First, the marbling in the meat. Any Christmas ham worth its salt must have a good proportion of fat to meat so that every slice has a nice white streak of marble at one end. Second, the sweetness factor. Great Christmas hams have a nice, thick, melting film of sugary sauce that lends a hint of sweetness to every fried slice. Sometimes, ham makers go overboard with the sweetness and sometimes, they scrimp on it. Neither is good enough for anyone, except maybe for Jesus (and that's only because everything and everyone is good enough, even precious, to him, even vile sinnahs such as yoself! Ruh-pent! Ruh-pent!).
Now, it's pretty obvious that I'm a big fan of Purefoods products, from their hotdogs to their corned beefs to their chorizo de bilbaos to their luncheon meats. And yes, we've been eating Purefoods Christmas ham every Christmas for a long time now. And for a long time, it's been good. But this Christmas, and the one before, the hams have lost a little of its charm. The fat's still there, which is obviously a good thing. But the sauce isn't as thick and syrupy as it used to be. Before, it was like candied pork. Now, it's just like regular Dak's ham with a little bit of sweet sauce to make you remember and miss how good and sweet it was before.
Still, we'll probably have Purefoods Christmas ham again next Christmas. Heck, we'd have it in the middle of the year if they sold it in June. We don't even think about going Swift's. But maybe now is a good time to think about exploring other options. Maybe we've been missing out on a whole load of goodies just 'cause we don't like Swift's corned beef. Hmm, it's definitely something to think about for the new year. Along with other important things like world peace, of course.
Friday, November 17, 2006
BATTLE OF THE BRANDS
A couple of months ago, I was having merienda with a college classmate at CASAA in UP. He reminded me of an article I supposedly wrote for the Psych newsletter. Supposedly because I don't actually remember writing it. I have only vague memories of being asked to write something. According to my batchmate, I wrote about the all-important question of which KFC chicken tastes better: Original or Hot and Crispy? He remembers, my batchmate said, because my article came out in the same issue where he and a former girlfriend wrote presumably incisive commentaries on the phenomenon of People Power (presumably because I don't remember reading his article so I really wouldn't know). His article was about his opinions and experience as a "loyalista" and his ex's was the opposite. His reaction to my article was one of amused dismay (or was that dismayed amusement? I forget.). He apparently made a career of writing a serious op-ed piece (in Tagalog, kinareer niya.) about an important historical and political event, only to find it juxtaposed with my food review which I'd be willing to bet was an equally serious treatise on the merits and demerits of variations in chicken batter and breading.
So, as a tribute to this KFC treatise I supposedly wrote (and, trust me, I may not remember, but it's not out of character for me to have written something like that), I present... Bochog's Battle of the Brands...
1) Purefoods Tender Juicy vs. Swift's Mighty Meaty (and, well, every other hotdog brand). Purefoods Tender Juicy is Manny Pacquiao. Swift's Mighty Meaty is Erik Morales. Pacquiao knocked down Morales, who is one hot dawg. Pound for pound, Pacquiao is the best fighter we have today, so boxing afficionados say. I say, kilo for kilo, Purefoods Tender Juicy hotdogs are the best hotdogs... ever. (A caveat: by hotdogs, I mean those cute red tubes of processed meat rejects. If they're not red, they're not hotdogs, they're franks. Capice?).
2) Purefoods Corned Beef vs. Swift's Corned Beef. Again, Purefoods trumps Swift's in the corned beef department. Everyone I know prefers Purefoods corned beef because the beef is juicy without being smelly. Plus, there's no aftertaste when you eat it. I hate it when you eat corned beef and then, afterwards, your breath smells like you just ate corned beef. Swift's corned beef is too juicy, if that's at all possible. It's over the top beefy as opposed to Purefoods' subtle flavor. Of course, one can argue that maybe Swift's corned beef is juicier and beefier because it's got more real beef than Purefoods. To that I say, if I want real corned beef, I'd make my own.
3) Milo vs. Ovaltine. This is a draw. For drinking, Ovaltine is my choice chocomalt drink. But as ulam, Milo is it. One of my favorite childhood meals was rice topped with heaping spoonfuls of Milo powder. Uh-uhm.
4) Lipton vs. Nestea. Again, pretty difficult to call this one. On one hand, Nestle iced tea is a sentimental favorite because I remember the first time I drank iced tea (during a Bible study that my dad dragged us children to), it was Nestle iced tea. How do I know this? I don't, really. But I believe, hallelujah, in the same way I believe that the Lord sent his only begotten son, Jesus Christ, to save us from sin (John 3:16). Amen. Praise the Lord. It is possible that the iced tea I drank that long time ago was, in fact, Lipton iced tea. But because the popular commercial during that time was Nestea's (you know, the one where people drink Nestea and splash into a fake pool of agua), all iced tea became Nestea to me. So, Nestea wins this one due to marketing savvy. Nestea should change its slogan to: Nestea. Ang Colgate ng mga iced tea.
4) Burger Machine vs. Scott Hamburger. This seems like a ridiculously easy one. Burger Machine, right? It is, after all, the Mama of burger stands. At least back in the day, when 24-hour service was not yet uso and food chains closed shop at 9 pm even after Martial Law. The theory is this: All those food stands that were so big during the 80s, like Burger Machine, Scott Hamburger, Pedro Pendito, 3M Pizza, etc. lagged in the evolutionary race and eventually died a natural death because the bigger food chains decided to go all 7-11 on everyone during the mid-90s. Since people now had a McDo or a Jollibee to go to in the wee hours of the morning, Burger Machine, et. al. lost their tenuous hold on the market of desperately hungry folks who don't bother with taste at 3 in the morning. It's a reasonable explanation. But maybe one that is not all that pertinent to the discussion at hand. The point is this: in terms of taste, Burger Machine beats Scott. All burgers beat Scott Hamburger, in fact. Scott Hamburger is the worst burger ever. But. But, I don't have the heart to write it off that easily because my mom used to buy me Scott hamburgers by the dozen. Since no one (but my mom, obviously) was buying burgers from Scott, they had this perpetual Buy 1, Take 1 promo. So my mom, the bargain hunter, would always buy one and take one. Six times over. So for taste, it's Burger Machine. But as an indicator of Mama's love, Scott pacquiao's Burger Machine at 3 am and any other time.
5) Sprite vs. 7-Up. Sprite is sweeter. Sprite makes for a prettier name for a child. (My 1st grade classmate's older brother was named Sprite. Her older sister was Mirinda. She was Orange, as in Royal Tru.). Sprite makes for the best shrimp marinade. Yum.
Spritey Shrimps (Mama's Recipe)
shrimps
sprite (bottle size depends on amount of shrimps to marinade)
Soak shrimps in Sprite. Then fry. Then enjoy.
TO BE CONTINUED.
So, as a tribute to this KFC treatise I supposedly wrote (and, trust me, I may not remember, but it's not out of character for me to have written something like that), I present... Bochog's Battle of the Brands...
1) Purefoods Tender Juicy vs. Swift's Mighty Meaty (and, well, every other hotdog brand). Purefoods Tender Juicy is Manny Pacquiao. Swift's Mighty Meaty is Erik Morales. Pacquiao knocked down Morales, who is one hot dawg. Pound for pound, Pacquiao is the best fighter we have today, so boxing afficionados say. I say, kilo for kilo, Purefoods Tender Juicy hotdogs are the best hotdogs... ever. (A caveat: by hotdogs, I mean those cute red tubes of processed meat rejects. If they're not red, they're not hotdogs, they're franks. Capice?).
2) Purefoods Corned Beef vs. Swift's Corned Beef. Again, Purefoods trumps Swift's in the corned beef department. Everyone I know prefers Purefoods corned beef because the beef is juicy without being smelly. Plus, there's no aftertaste when you eat it. I hate it when you eat corned beef and then, afterwards, your breath smells like you just ate corned beef. Swift's corned beef is too juicy, if that's at all possible. It's over the top beefy as opposed to Purefoods' subtle flavor. Of course, one can argue that maybe Swift's corned beef is juicier and beefier because it's got more real beef than Purefoods. To that I say, if I want real corned beef, I'd make my own.
3) Milo vs. Ovaltine. This is a draw. For drinking, Ovaltine is my choice chocomalt drink. But as ulam, Milo is it. One of my favorite childhood meals was rice topped with heaping spoonfuls of Milo powder. Uh-uhm.
4) Lipton vs. Nestea. Again, pretty difficult to call this one. On one hand, Nestle iced tea is a sentimental favorite because I remember the first time I drank iced tea (during a Bible study that my dad dragged us children to), it was Nestle iced tea. How do I know this? I don't, really. But I believe, hallelujah, in the same way I believe that the Lord sent his only begotten son, Jesus Christ, to save us from sin (John 3:16). Amen. Praise the Lord. It is possible that the iced tea I drank that long time ago was, in fact, Lipton iced tea. But because the popular commercial during that time was Nestea's (you know, the one where people drink Nestea and splash into a fake pool of agua), all iced tea became Nestea to me. So, Nestea wins this one due to marketing savvy. Nestea should change its slogan to: Nestea. Ang Colgate ng mga iced tea.
4) Burger Machine vs. Scott Hamburger. This seems like a ridiculously easy one. Burger Machine, right? It is, after all, the Mama of burger stands. At least back in the day, when 24-hour service was not yet uso and food chains closed shop at 9 pm even after Martial Law. The theory is this: All those food stands that were so big during the 80s, like Burger Machine, Scott Hamburger, Pedro Pendito, 3M Pizza, etc. lagged in the evolutionary race and eventually died a natural death because the bigger food chains decided to go all 7-11 on everyone during the mid-90s. Since people now had a McDo or a Jollibee to go to in the wee hours of the morning, Burger Machine, et. al. lost their tenuous hold on the market of desperately hungry folks who don't bother with taste at 3 in the morning. It's a reasonable explanation. But maybe one that is not all that pertinent to the discussion at hand. The point is this: in terms of taste, Burger Machine beats Scott. All burgers beat Scott Hamburger, in fact. Scott Hamburger is the worst burger ever. But. But, I don't have the heart to write it off that easily because my mom used to buy me Scott hamburgers by the dozen. Since no one (but my mom, obviously) was buying burgers from Scott, they had this perpetual Buy 1, Take 1 promo. So my mom, the bargain hunter, would always buy one and take one. Six times over. So for taste, it's Burger Machine. But as an indicator of Mama's love, Scott pacquiao's Burger Machine at 3 am and any other time.
5) Sprite vs. 7-Up. Sprite is sweeter. Sprite makes for a prettier name for a child. (My 1st grade classmate's older brother was named Sprite. Her older sister was Mirinda. She was Orange, as in Royal Tru.). Sprite makes for the best shrimp marinade. Yum.
Spritey Shrimps (Mama's Recipe)
shrimps
sprite (bottle size depends on amount of shrimps to marinade)
Soak shrimps in Sprite. Then fry. Then enjoy.
TO BE CONTINUED.
Thursday, September 21, 2006
My Favorite De Latas
1. Purefoods Chorizo de Bilbao. Salty, sour, spicy, sweet, greasy, fatty, yummy. Kinda pricey though.
2. Purefoods Corned Beef. Beef without the aftertaste. Not stringy. Not runny. (I can't imagine having eaten any other brand of corned beef but when I was younger, I used to eat King Sue corned beef. Probably not a good idea now, as I remember it being too wet. Eesh.).
3. Phillips Meat Loaf. Comfort food on a budget.
4. Reno Liver Spread. Can't be beat. Hot pan de sal and a good coffee short of breakfast heaven.
5. Century Tuna Hot and Spicy. The best tuna. In a sandwhich, or pasta. Or with rice. Ginisa or straight from the can. The only canned fish that rocks.
6. SPAM. Spam, spam, spam!
7. Purefoods Chinese Style Luncheon Meat. Takes the place of Ma-Ling. (I don't think Ma-Ling has ever recovered from that smear campaign during the 90s that implicated it in serious cases of food poisoning. Then again, maybe that's just all in my head. Basta, I remember I stopped buying and eating Ma-Ling during the 90s 'cause I didn't want to die. But I still call luncheon meat Ma-Ling. As in Purefoods Ma-Ling.).
8. Phillips, Purefoods, or Gusto Vienna Sausage. Fried or straight from the can. I love sausages.
9. Victoria's Spanish Style Bangus. Uh-uhm! Aces. I'm not a big bangus fan like my sister (who orders daing na bangus when she eats out. Who the hell orders daing na bangus in a restaurant?!? I swear, that will always remain a mystery to me.) but I love the timpla of this de lata. And the bangus meat is soft, the bangus fat melting.
10. Purefoods Chicken Bits. Good for chicken potato salad.
I'm hungry.
This reminds me of a conversation I had with Gina where she told me that Hollywood films are like canned goods. You like them. You enjoy them. But they don't really call to you. They're not rooted in your personal and cultural experience. At that time, I agreed with her. But having just listed my favorite de latas, I think I may have to disagree a little bit. Not about Hollywood films, obviously.
Eating de lata is a deep, integral part of my experience as a Filipino. I will always eat de lata. I will always love de lata. De lata will always call to me: Come. Eat me. Let me fill you right up. I'm not asking to take the place of good, old-fashioned home-cooking. All I want is my own space in your cupboard...
I'm hungry.
2. Purefoods Corned Beef. Beef without the aftertaste. Not stringy. Not runny. (I can't imagine having eaten any other brand of corned beef but when I was younger, I used to eat King Sue corned beef. Probably not a good idea now, as I remember it being too wet. Eesh.).
3. Phillips Meat Loaf. Comfort food on a budget.
4. Reno Liver Spread. Can't be beat. Hot pan de sal and a good coffee short of breakfast heaven.
5. Century Tuna Hot and Spicy. The best tuna. In a sandwhich, or pasta. Or with rice. Ginisa or straight from the can. The only canned fish that rocks.
6. SPAM. Spam, spam, spam!
7. Purefoods Chinese Style Luncheon Meat. Takes the place of Ma-Ling. (I don't think Ma-Ling has ever recovered from that smear campaign during the 90s that implicated it in serious cases of food poisoning. Then again, maybe that's just all in my head. Basta, I remember I stopped buying and eating Ma-Ling during the 90s 'cause I didn't want to die. But I still call luncheon meat Ma-Ling. As in Purefoods Ma-Ling.).
8. Phillips, Purefoods, or Gusto Vienna Sausage. Fried or straight from the can. I love sausages.
9. Victoria's Spanish Style Bangus. Uh-uhm! Aces. I'm not a big bangus fan like my sister (who orders daing na bangus when she eats out. Who the hell orders daing na bangus in a restaurant?!? I swear, that will always remain a mystery to me.) but I love the timpla of this de lata. And the bangus meat is soft, the bangus fat melting.
10. Purefoods Chicken Bits. Good for chicken potato salad.
I'm hungry.
This reminds me of a conversation I had with Gina where she told me that Hollywood films are like canned goods. You like them. You enjoy them. But they don't really call to you. They're not rooted in your personal and cultural experience. At that time, I agreed with her. But having just listed my favorite de latas, I think I may have to disagree a little bit. Not about Hollywood films, obviously.
Eating de lata is a deep, integral part of my experience as a Filipino. I will always eat de lata. I will always love de lata. De lata will always call to me: Come. Eat me. Let me fill you right up. I'm not asking to take the place of good, old-fashioned home-cooking. All I want is my own space in your cupboard...
I'm hungry.
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